Respect people

Entrepreneurial Leader: People like to work on successful products, and highly successful products can usually be traced to excellent leaders. A company that respects its people develops good leaders and makes sure that teams have the kind of leadership that fosters engaged, thinking people and focuses their efforts on creating a great product.

Expert Technical Workforce: Any company that expects to maintain a competitive advantage in a specific area must develop and nurture technical expertise in that area. Companies that buy all the expertise they need will find that their competitors can buy it also. Companies that see no need for expertise will find that they have no sustainable competitive advantage. Wise companies make sure that appropriate technical expertise is nurtured and teams are staffed with the needed expertise to accomplish their goals.

Responsability-Based Planning and Control: Respecting people means that teams are given general plans and reasonable goals and are trusted to self-organize to meet the goals. Respect means that instead of telling people what to do and how to do it, you develop a reflexive organization where people use their heads and figure this out for themselves.